The Future of Shopping
The lines between online and offline shopping aren’t just blurring; they’ve disappeared altogether. If your marketing strategies don’t reflect this convergence, you will get left behind. Omni-channel marketing — a seamless approach to the consumer experience through all available shopping channels — is the new minimum consumer expectation. Are your e-commerce, shopper marketing, and mobile strategies aligned to deliver on this requirement?
At the iMedia Commerce Summit, join senior brand marketers to discuss strategies and tactics related to the challenges of omni-channel marketing. Featured presentations and discussions will cover:
Retailer spotlights: case studies and stories directly from brands that successfully blend disparate channels into a seamless customer experience
Game changers: technologies driving the future of retail marketing, both online and off
New insights: the latest in e-commerce tools and trends
Shopper science: emerging patterns in the brand values and technology that drive purchases