Communicator 95%
Innovator 90%
Catalyst 95%
Smarty Pants 87%
Tech Mom 99%

Lori H. Schwartz, Principal

Lori works with top creative and strategic executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology as well as emerging business models. Sitting at the center of Hollywood, Madison Avenue and Silicon Valley, Lori translates opportunities across all borders. With a focus on the habits of the consumer and the evolving marketer’s goals, Lori provides the latest solution recommendations for this ever changing media landscape.

“…Lori provides the latest solution recommendations for this ever changing media landscape.”

Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, with a focus on igniting IP creation for marketers and their brands. Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab ( As Senior Vice President and director of the IPG Lab since 2006, Lori oversaw the group’s strategy, helping to keep clients and agencies ahead of the digital curve, driving innovation in the dramatically changing media landscape. She piloted brand interaction opportunities on behalf of Interpublic, as well as facilitated emerging media upfronts and exclusive deals for Interpublic agencies and clients, including MicrosoftIntelGeneral MotorsNestlé and Sony.

Lori is a managing partner of StoryTech, a strategic consulting and packaging firm dedicated to informed collaboration between storytellers, including brands, and technology companies resulting in profitable business and content ventures. The company defined and sits at the center of the emerging content ecosystem providing production, distribution and engagement strategies.

Los Angeles Based, Lori is a frequent speaker at major industry events as an expert on the evolving nature of storytelling and new business models for the future of television.  She has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications. An active spokesperson, Lori has recently launched Digital Hollywood’s new ‘Women’s Entertainment and Technology Mentor Program’ in an effort to facilitate career opportunities for young women in the industry and is a recipient of the Lucy Hood Digerati Award for her contributions to the Interactive Media Peer Group and the Television Academy.