A few months ago, the independent accounting firm of Schwartz, Schwartz and Schwartz asked some of my girls friends in the TV biz, what were they watching and a few of my female friends responded overwhelmingly withOutlanders, one of The […]

  As CES approaches in January, brands, agencies, and sellers are preparing to converge at the massive show to examine the newest innovations in consumer technology hardware, content, tech delivery systems and more. StoryTech, a company that provides solution recommendations […]

[View the story “SpredFast Summit 2014 – Austin” on Storify]

The Television Academy has unveiled the six juried award winners of the Outstanding Achievement in Interactive Media category, as part of the 66th annual Emmy Awards. AATOAA, Google Creative Lab, and Unit9 took home the top prize for original interactive […]

Former IMPG co-governor Lori H. Schwartz was recognized with the Digerati Award, which was renamed the Lucy Hood Digerati Award to honor the memory of Hood, the former TV Academy president/COO who died earlier this year. The interactive media wing […]

At the end of 2012, we started exploring the world of NFC Business Cards. (Some of you might even have one – we gave away 150,000 free with Business Card orders.) Well, it’s early days, and we’re still in what you […]

In its assessment of the major trends coming out of this year’s CES, StoryTech — a partnership between World of Schwartz and The Opportunity Management Company that’s focused on “informed collaboration between storytellers and technology companies” –designated 2013 as “The Year of Lifestyle Tech.”

“Today, content consumption is contextually relevant to the device you’re using,” says Schwartz. “This requires knowledge of the technology and solutions that the content is running on, as well as how that will impact who is watching and how they are watching. To put it simply, you can no longer be a storyteller of any kind without understanding…

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