As CES approaches in January, brands, agencies, and sellers are preparing to converge at the massive show to examine the newest innovations in consumer technology hardware, content, tech delivery systems and more. StoryTech, a company that provides solution recommendations to brands, agencies and content companies, develops a yearly watch-list for attendees that serves to frame the event and provide direction on how to leverage new products and technology for their own business success.
“For storytellers, brands, or anyone communicating a proposition, everything now is a data opportunity,” says StoryTech Managing Partner Lori Schwartz. “For instance, why should content creators care about 3D printing? Here’s why: not only will it affect the operational side of what you do when it comes to product manufacturing, but it can also inform your thinking around partnerships with brands and how it can be part of a bigger story; for instance, if you’re Polaroid, you might think about developing 3D picture frames. Or big fans of Family Guy might want to print out their favorite poses of Peter. So you need that perspective because these technologies will impact people’s paths. And it’s important for ad agencies to understand what’s happening at CES so they can position themselves as thought leaders.”
Exclusive to Cynopsis, here’s what to expect in Las Vegas from January 6-9, 2015, according to StoryTech. If you want to hear more in-depth info, join the Google+ hangout on December 3rd.
Mega-Trend: “The Internet of Me”
If the “Internet of Things” is all about the interconnection of identifiable computing devices within a larger network, then the big promise of 2015 is the Internet of Me…connections that increasingly anticipate my needs based upon known and predicted behaviors, and solutions that are in play to simplify, protect, and enhance my world. 2015 is the year the cloud sits at the center, connecting all of our “lifeworks” together.
Trend: A Transactional Life
The world of commerce serves as a categorical example of how everything is beginning to orient around my personal ID from beacons to mobile payments to privacy and what that means for my digitally connected life.
Trend: Touched By A Sensor
2015 is the year that wearables graduate from being chunky, plastic bracelets that track our calories to a more meaningful push into areas such as wellness, security and entertainment: all while gaining connective power as they grow in number and kind. The ‘Little Data’ that’s generated daily will help define decisions that impact our lives.
Trend: The Modern Millennial Factor
It’s been said that Gen X was the lost generation. No such accusation can be leveled against Gen Y, as their sense of social responsibility, group problem-solving, and digital nativity are impacting billion-dollar businesses in big ways and transforming our culture across all demographics in ways we could have never predicted.
Trend: Yours, Virtually
If the world is already well on its way to being digitized, then 2015 is the year it increasingly becomes more virtual, more customizable and ultimately more personal with areas such as immersive gaming and virtual reality content experiences leading the charge.
Trend: Content Gets Down to Business
With the specter of mass cord-cutting looming on the horizon, content makers and brands are being forced to fundamentally reconsider their development and distribution models, and how to thrive in a digitally disrupted environment.
