This week we chat with Bettina Sherick, a digital marketing pioneer who oversaw 20th Century Fox’s International digital marketing efforts for14 years, first with the home entertainment group, and then for the film side of the house. At Fox she oversaw over 100+ international digital marketing campaigns, including blockbusters such as THE FAULT IN OUR STARS, LIFE OF PI, the entire X-MEN franchise and THE SIMPSONS MOVIE, the latter of which won the Webby Award and People’s Voice Webby Award. Bettina also mentors young women in the entertainment and marketing industry, and enjoys public speaking and guest lecturing at the universities around town. She is bold and audacious and can chat SciFi with the best of them. Prepare to be inspired by The Strategic Digital Marketer.