Think you can just wake up one day and decide to become a publisher? Wrong. This is a deadly sin you need to avoid. You can’t do it all yourself, and if you try you’ll just end up making redundant mistakes that could have easily been avoided if you looped in the proper partners. How are you going to serve content consistently? There are technology companies that can help you, and brining in content creators is a key step in establishing a strong voice right out of the gate.